Visual identity

Visual identity

We want to give our audiences the information that matters most to them in a simple, clear and direct way.

Overview

The goal of a consistent visual identity is for Calgarians to immediately recognize our organization when they see our website, a business card, online ad, or even an envelope. This means that we need to have a unified look and feel, which includes establishing a standard set of colours, wordmark, fonts, image treatment, etc.

These Brand and Visual Identity Guidelines are laid out to guide the use of The City of Calgary's visual assets. Information on how and when to use the various visual identifiers as well as policies and rules for use can be found in these guidelines.

The City's brand and visual identity are at the core of all of our communication. Find out more about what drives the core of our approach to each.

  • Colour

    Our simplified colour palette will help Calgarians easily recognize The City of Calgary and the value we provide.

  • Typography

    Consistent fonts, colour palettes, tone and messaging create a strong brand voice.

  • Icons and SVGs

    Guidelines and best practices for using icons and SVG images from the Icon Library and SVG Library.